Kindled
❊ Volume I · The Marketing Issue

Your marketing,
finally handled.

§

Social, email, reviews, outreach, and a 24/7 receptionist — written, sent, and replied to by AI trained on the way you sound. The marketing department small businesses can actually afford.

7 days, full access
Cancel in one click
Your content is yours
Kindled Studio
Live
Writing for
Bloom Salon & Spa
Beauty
Voice — Warm, playful, a little cheeky
Instagram caption
Draft — ready to publish
Spring refresh season is officially open. 20% off all balayage and gloss through April 30. Weddings, vacations, or just the "I need to not look at this hair anymore" energy — we got you. Link in bio. Weekends fill fast. 🌸
41 words · on-brand
Real samples — yours will be trained on your voice.
You have the spark.
We'll build the fire.
847leads replied to
14hours saved weekly
34%avg newsletter open rate
4.9★avg review rating
2,847subscribers managed
24/7always-on receptionist
5 minsetup to first post
93%marketing time reclaimed
$49the whole thing
847leads replied to
14hours saved weekly
34%avg newsletter open rate
4.9★avg review rating
2,847subscribers managed
24/7always-on receptionist
5 minsetup to first post
93%marketing time reclaimed
$49the whole thing
A note from the builders
No. 001

Why this exists

The world doesn't need another marketing tool. It needs marketing to be handled.

The owner of a salon doesn't want a content calendar. She wants the calendar to fill itself. The dentist who became a dentist to fix teeth doesn't want to become a copywriter at 11pm — he wants his practice to grow without that being the trade.

Every other tool gives you a dashboard with ten more things to do. Kindled gives you one thing: off your plate. Your voice, learned once. Your posts, emails, reviews, outreach, and receptionist — written, sent, replied to, booked. While you run your business.

That's the whole idea. If we do it right, you think about marketing approximately never.

G
Gavin
Founder · Kindled
The five modules
§ II

Everything an agency does.
None of the agency overhead.

Each module works alone or together. Turn on what you need. Ignore the rest. Nothing to configure beyond answering a few questions about your business.

Chapter I
01 / 05
Social media

Posts that sound like you, on every platform

Kindled learns your voice, drafts a week of content in minutes, and publishes to Instagram, Facebook, LinkedIn, and X on the schedule you set. You review, approve, or let it post automatically.

  • 01Auto-generates and schedules weekly content
  • 02Matches your brand voice and tone
  • 03One-click approvals or full autopilot
Kindled · Social media
Content calendar
Next 7 days
Auto-publishing
M
T
W
T
F
S
S
12 drafts queued for next weekGenerated overnight
Chapter II
02 / 05
Email newsletters

Newsletters that get opened — and read

No more 'I should send a newsletter this month' guilt. Kindled writes, designs, and sends newsletters on autopilot. Subject lines, open-rate analytics, and unsubscribe handling all baked in.

  • 01Weekly or monthly — your choice
  • 02Segment by list or send to everyone
  • 03CAN-SPAM compliant out of the box
Kindled · Email newsletters
Newsletter · Draft
AI-written
From: Bloom Salon
Spring refresh is here — 20% off through April 30

Hey Jennifer —

Spring is the season where everyone wants a new version of themselves in the mirror, and we're ready for it...

Book your appointment →
2,847
Subscribers
34%
Avg open rate
Sun 9am
Sends
Chapter III
03 / 05
Reviews

Never miss a Google or Yelp review again

Kindled watches your review profiles 24/7 and drafts thoughtful responses within minutes. You approve with one tap, or let it auto-post for 5-star reviews. Negative reviews get flagged for your eyes first.

  • 01Covers Google, Yelp, Facebook
  • 02Auto-post positive, escalate negative
  • 03Never sounds like a bot — promise
Kindled · Reviews
New review · Google
Jennifer M. · 2h ago
"Love my stylist Mia — but Saturdays are running really long lately. Waited 40 min past my appointment time."
AI draft response
Jennifer — thank you for the stars and the kind words about Mia. You're right, Saturdays have been long. We just brought two new stylists on. Next visit, mention this and your gloss touch-up is on us. 🌸
Chapter IV
04 / 05
Cold outreach

New conversations, on autopilot

Kindled finds local prospects that look like your best customers, writes personalized emails based on their business, and runs 3-step sequences with smart follow-ups. Everyone gets an opt-out.

  • 01Lead sourcing included — no Apollo account needed
  • 023-step sequences with auto follow-up
  • 03Warm-up protected — no spam flags
Kindled · Cold outreach
Sequence · Active
Local salon owners
14.2%
Reply rate
Day 0
Worth 10 minutes before your Tuesday?
Sent
Day 3
Still worth a look — one case study
Opened
Day 5
Closing the loop
Replied
847 leads in sequencePersonalized per lead
Chapter V
05 / 05
AI receptionist

A 24/7 receptionist who knows your business cold

Embed a chat widget on your site or forward your general inbox. Kindled answers questions, books appointments, captures leads, and escalates to you when it matters. Trained on your FAQs, hours, and services.

  • 01Answers questions in seconds, at any hour
  • 02Escalates to SMS or email when stumped
  • 03Captures every lead — even at 2am
Kindled · AI receptionist
Kindled
Online
Live chat · 2:14am
hi do you take walk-ins tomorrow? also do you do balayage on short hair?
Yes! Walk-ins accepted between 10am and 3pm tomorrow. And absolutely — Mia specializes in balayage on shorter cuts. Want me to hold a 1pm slot for you?
yes please!
8 conversations todayBooking held ✓
The honest comparison
§ III

What an agency charges $3,400 for.
What you can do yourself (you can't).
What Kindled does for $49.

Feature
Kindled
$49/mo
Local agency
$3,400/mo
DIY
Your evenings
Social posts across 4 platforms
Partial
Weekly newsletter, written & sent
Partial
Review monitoring & AI responses
Cold outreach sequences
24/7 chat widget answering questions
Sounds like your brand voice
Eventually
You
Setup time
5 min
4–6 weeks
Monthly cost
$49–199
$3,400+
$0 + your sanity
Cancel anytime
N/A

Same output. Less than the cost of one of their onboarding calls.

Who it's for
§ IV

Built for the kind of business you actually drive past on your way home.

Restaurants
Salons & spas
Dental offices
Gyms & studios
Real estate
Law firms
Auto shops
Contractors
Veterinarians
Retail
Pricing
§ V

Three tiers.
No contracts.

Start free for 7 days, no card required. Everything cancels with one click. Annual plans save ~20%. Upgrade or downgrade any time — your data follows you.
Tier I
Starter
$49/ month
or $39/mo annually
  • Social media autopilot (2 platforms)
  • Email newsletter (2x/month)
  • AI content generation
  • Content calendar
  • Basic analytics
Choose Starter
★ Most chosen
Tier II
Growth
$99/ month
or $79/mo annually
  • Everything in Starter
  • Social media autopilot (4 platforms)
  • Email newsletter (weekly)
  • Review responder
  • Cold outreach (500 emails/mo)
  • AI receptionist
Start free trial
Tier III
Pro
$199/ month
or $159/mo annually
  • Everything in Growth
  • All 5 platforms
  • Unlimited newsletters
  • Unlimited cold outreach
  • Priority support
  • Custom AI training on your data
  • Opus-quality long-form content
Choose Pro
The Kindled promise

If it doesn't sound like you,
you don't pay.

01Try it for 7 days, free. No card required. Full access.

02If the content doesn't feel like your brand, email us. We'll retrain the voice model on you, or refund every dollar you've paid. No survey, no hold music.

03Cancel any month with one click. Your content and subscribers export as CSV — they're yours, not ours.

— because if this isn't obviously worth it, we haven't built it yet.
Frequently asked
§ VI

Everything you'd ask before signing up.

During onboarding, you describe your business, customers, and brand voice. That context trains every piece of content — social posts, emails, review replies, chat answers — so they all sound like you, not like an AI.

For auto-posting, yes. We support Twitter/X, Facebook, Instagram, LinkedIn, and Buffer as a universal fallback. You can also use Kindled purely for content generation and copy-paste manually — that's fine too.

You stay in control. By default everything routes to a review queue — approve, edit, or kill each piece before it ships. Once you trust the voice, flip the autopilot on. You can always turn it back off.

Fully CAN-SPAM compliant. Every email carries an unsubscribe link, your real business address, and sends from a warmed-up sender domain. The AI writes personalized sequences that read like a human — no spam-bait phrases, no generic blasts.

Yes. No contracts, no cancellation fee, no call. Downgrade or cancel from your dashboard — your plan stays active until the end of the billing period, and your content and subscriber list export as CSV. They were always yours.

Claude, by Anthropic — the current generation of Sonnet and Haiku models. Long-form and voice-sensitive work uses Sonnet; quick tasks like chat replies use Haiku. We upgrade models as they're released so your content gets better over time at no extra cost.

❊ ❊ ❊

Light it.
We'll keep it burning.

Every small business owner we know has the spark — the thing customers love. What they don't have is another twelve hours per week. That's what Kindled is.

Start free · 7 days

No card · Cancel anytime · 5-minute setup